Brand Identity Paper

Brand Identity Paper

Overview Being active on social media can benefit you both personally and professionally. Social media not only allows you to connect with friends and family regarding personal matters, but to network professionally as well. The opportunities for forming positive personal and professional connections using social media are impressive, but unfortunately so are the opportunities for mistakes. Many people use the same platform for personal and professional purposes, which unintentionally blurs the line when the intent is developing a brand. Recognizing and planning for the inevitable confluence of personal and professional identities online is vital for developing and maintaining personal and professional brands. This class will help you develop strategies to navigate the highly networked environment of online social media and manage the dialectic between personal and professional brands. In this first part of the project, Final Project I, you will write a paper that explores the relationship between personal and professional branding. Whether we like it or not, our personal identity online will have an influence on our professional identity. Learning to manage this influence is vital for ensuring that the influence is always positive. You will research and analyze high-profile examples of where this influence was not so positive and make research-based recommendations to professionals for how to handle and avoid such situations. In the second part of the project, Final Project II, you will create a presentation on the online presence you have been building all term. This includes both the professional and the personal brands you maintain. You will introduce the goals you developed early in the course and discuss the platforms to which you posted original and curated content to achieve those goals. You will need to justify your decisions and discuss how this work will influence your branding in the future. The project is supported by two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two and Four. The final submission of Final Project I will occur in Module Six. This assessment addresses the following course outcomes:

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