BUS 372 Module 8 Benchmark – Event Evaluation
BUS 372 Module 8 Benchmark – Event Evaluation
Now that you have attended the event, it is time to evaluate the event planning process and the core business practices associated with executing the event.
For this assignment, you will submit a 750-1,000 word written evaluation of the event. You will compile your stakeholder interview information, event artifacts, and observations into a written report that summarizes the event, assesses event planning effectiveness, and offers feedback and suggestions for enhancing the event in the future. Address the following in your evaluation.
- Explain the role that core business practices played in the planning and execution of the event. Use stakeholder interview feedback and your own observations related to event promotion, organization, and execution to discuss how well the event coordinator met the event objectives. Cite specific event artifacts, data, and examples in your analysis.
- As you think about the execution of the event and the planning skills that were utilized, how effective was the event planner in executing the event? Identify specific strengths and provide suggestions for ways the event could be enhanced in the future. Identify the most important lessons you learned from observing the event planning process and execution.
Prepare this assignment according to APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
