Grand Canyon MKT 450 Week 8 CLC – Market Simulator – Final Report
Grand Canyon MKT 450 Week 8 CLC – Market Simulator – Final Report
(Management – Comprehensive Marketing Programs)
This is a Collaborative Learning Community (CLC) assignment.
Integrate the feedback you received from your instructor to finalize your team’s report to the Executive Board. The final report (750-1,000 words) should accomplish the following:
Summarize your financial and market performance during the second year.
Highlight key features of the business plan, including:
- Brand strategy 2. Pricing strategy
- Advertising strategy
- Sales channels
Assess your business strategy and performance during the second year and address the following:
- Compare actions taken against the marketing plan.
- Discuss departures from the marketing plan, including justification and outcomes.
- Review significant events that affected the company and/or market.
Finally, using the balance score card, assess your current situation and the market. Identify the firm’s strengths and weaknesses and summarize how you have prepared the firm to compete in the future.
APA format is required for essays only. Solid academic writing is expected for all presentation formats, and in-text citations and references should be presented using APA guidelines, which can be found in the APA Style Guide, located in the Student Success Center.You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
