MGMT221 Harvard University Location Base Marketing Paper
MGMT221 Harvard University Location Base Marketing Paper

Question Description
Discipline:
– IT Management
Type of service:
Case Study
Spacing:
Double spacing
Paper format:
APA
Number of pages:
2 pages
Number of sources:
2 sources
Paper detalis:
The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.
Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.
Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.
Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)
Scholarly paper
Microsoft Word® (DOCX)
Current APA style
Times New Roman font
12 pt font
Double-spaced lines
Title Page
Page Headers on all pages
Abstract page
Body of the Text
Introductory paragraph
Citations
Conclusion
Reference List page