MKT 607 All Discussions Package
MKT 607 All Discussions Package
MKT 607 GCU Module 1 Discussion 1
What are the components of a common marketing plan? Why is it important have a strategic marketing plan? How does the type of product or service affect the marketing strategy? Provide an example.
MKT 607 GCU Module 1 Discussion 2
What are the aspects of marketing management?
How has the marketing management process changed over the last several decades? Present examples.
MKT 607 GCU Module 2 Discussion 1
In light of Kotler’s article on “Wrestling With Ethics” and other research/articles that you are able to draw upon, should profitability drive social responsibility? Be sure to support your discussion question responses with evidence from the readings and/or additional references.
MKT 607 GCU Module 2 Discussion 2
Should there be greater government regulation with respect to selling to vulnerable consumers? Be sure to support your discussion question responses with evidence from the readings or additional references.
MKT 607 GCU Module 3 Discussion 1
With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to be vulnerable?
MKT 607 GCU Module 3 Discussion 2
Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.
MKT 607 GCU Module 4 Discussion 1
As stated in this week’s reading, “Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined.” What does this statement mean to a company or to consumer perception?
MKT 607 GCU Module 4 Discussion 2
Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
MKT 607 GCU Module 5 Discussion 1
Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference.
