The Legal and Ethical Considerations of Marketing in America

BUS 340 Grand Canyon Week 6 Assignment

The Legal and Ethical Considerations of Marketing in America

Details:

Submit a 1,000-1,250-word paper that identifies and analyzes various elements, both legal and ethical, as they apply to marketing products and services in the United States.

Cite at least 2 references that support your concerns and explain how these concerns are being actively addressed.

Prepare this assignment according to the APA guidelines found in the GCU APA Style Guide, located on the Student Success Center. An abstract is not required.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.