Utilitarianism, Deontology, And Virtue Ethics

Utilitarianism, Deontology, And Virtue Ethics

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.

Utilitarianism, Deontology, and Virtue Ethics: Case Study: Starbucks

This discussion assignment requires you to submit at least four posts: an initial post, two reply posts to fellow students in threads other than your own, and a revised post in response to the professor’s feedback.

Prepare: The initial post in this discussion must be informed by the required material for this discussion. Your preparation should focus on three classical ethical theories that are fundamental in any ethical analysis: utilitarianism, deontology, and virtue ethics. Since the subject of your examination is the Starbucks case, make sure to view the relevant multimedia carefully with an eye toward the various ethical problems that this company has had to confront.

Reflect: Keep in mind that although the notion of the moral good will vary among ethical theories, they often produce the same or similar results. So you should focus on the differences in (a) the intent and (b) the consequences of the action under examination. In utilitarianism, for example, the consequences of the action are weightier than the intent. Accordingly, even if the intent was morally questionable, the action is nonetheless morally good if it achieves good consequences for most. The opposite would be the case if the action were being examined from a deontological point of view. These reflections will aid your selection of an ethical theory for your initial post, as well as your critical examinations of the analysis from fellow students.

Write: Start your initial post by identifying two characteristics of utilitarianism, two characteristics of virtue ethics, and two characteristics of deontology. Organize this part of your post so that it is clear which characteristics belong to which ethical theory. You can do this by means of subtitles, or by presenting a table. You should aim to write one complete and clear sentence for each characteristic rather than just one or a few words.

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